What kind of music does Soul Jazz Records produce?
From the Soul Jazz Records webpage, we learn that they distribute a variety of genres. For example, Reggae, Dubstep, cosmic/leftfield, house, techno, electro, disco classics, hip-hop, punk, funk sound, jazz, latin, brazilian and funk and soul.
The variety in genres suggest that it contains sub genres for different people's tastes in musoc. They are an independent record label, and they target a wide spread audience as it distributes a variety of genre's in music to suit different people.
What strategies do Soul Jazz Records use to promote and distribute their music?
One of the strategies in which the label helps to promote their music is a 'wishlist'. This allows people to save the record in which they want to purchase so they can buy it sometime in future. This creates a relationship with their audience, and it shows to the website that the person wanting to purchase is a dedicated fan.
The website contains a merchandising link. this allows their audience to purchase clothing and bags etc. This is used as a promotional device as it allows the brand to create a unique brand identity. Also, it makes the webpage multimedia as the site distributes music as well as clothing.
The website also advertises clubs, tours and events. This allows the audience to view information on dates, times and venues as well as other significant information, for the band/artists they promote. They also have links that allow their audience to purchase tickets. They are usually cheap or free which will interest their audience as it is a promotional device fo people to attend these events and become associated with the label.
They can also sign up to weekly newsletters, which gives then the latest news about the latest bands/artists, merchandising, latest events, and latest albums/singles.
Soul Jazz Records also have sister labels such as 'Studio One' and 'Universal sound'. They produce and sell music of the same genre. This suggests they distribute their music to a wider audience because all of the labels are connected and therefore make a larger profit.
Who is the audience?
To determine the audience, you need to research the genre of music being promoted to determine their gender, interests and age group.
The webpage is very retro in terms music, genre and how bland the webpage looks. It seems very alternative and 'old skool'. This could target an older audience, however it could also target a younger audience as many are interested in old music these days due to the latest trends in fashion.
The title itself suggests 'Soul Jazz' suggests an older decade in genre of music, therefore attracting an older audience. The webpage suggests that the label has a wide audience as it deals with several sub genres for each genre of music having their own sub section. This suggests it caters for a range of different of music fans who are interested in different genres of music which creates a unique audience. It contains a lot of genres which suggests that it has a lot of different audiences due to the variation in sub genres.
What is the relationship between Soul Jazz Records and the mainstream music industry?
Soul Jazz Records is an independent record label unlike mainstream record labels. Mainstream usually promote popular artists and usually represent on particular genre. Whereas, Soul Jazz records promote a variation in genre and do not promote well known artists/bands which implies they have niche groups rather than a large one.
Mainstream is record labels such as the Big 4.
The music within Soul Jazz Records are evidently a lot cheaper as they are not as popular. Also, a lot of their events they advertise are free or really cheap unlike mainstream artists/bands who do events for reasonably high prices, depending on their celeb-status.
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